I have also added a news digest with what I find to be interesting current marketing articles which affect user experience issues at www.webmarketingresources.net/news.html
Here are abstracts of articles about UE, some have been published, some are about to be. They are available at www.webmarketingresources.net/WMRArticles.html

Ending Search to build Business! An unusual approach to competition. Counter Intuitive but it worked. It is a case study of a technique used to provide competitive information to help prospective buyers decide between products. By providing this information on their own and the competitions' products this company stopped many prospective buyers from further searching which increased sales.

What are the benefits of doing a Usability study for a site in redesign? – this is a review which identifies the reasons to do a usability study during a redesign by looking at the impact of other studies and discussing the potential for cost savings and the competitive advantages it offers. Basically doing usability work up front gets the site up faster, better and for less money..... really. Don't agree? Speak up.


Building a Sign up Page that Converts! - How to build successful sign up pages, common mistakes to avoid and how-to's. It is truly amazing how many lousy sign up forms are out there. UE and conversion folks live for info on this. There is lots out there, here is my take.
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Colorblindness and Usability - this early study reviews the impact of colorblindness on usability for Microsoft, Amazon and IBM. 10% of males are colorblind and unless you follow these simple guidelines and test for this issue you may be losing thousands of dollars. This article earned millions for Amazon and probably Microsoft as well. Yet the principle is widely ignored but it is so simple to fix.

Hey Welcome!
This is about sharing ideas, examining old and new ones and helping to make web sites work in a manner that does not require figuring, guessing or assumptions.
It works, you get what you want, and you move on. Sounds simple but we all know its not.
The more I learn, the more I realize ......

My focus has been examine how the way people think and learn and then see how those qualities impact the way they use a site. We do video testing, body language studies, and assorted profiling research just for starters, it goes way beyond that. I don't know of anyone else who is working intensively with this. Certainly they must be out there so please clue me in.
I've had some remarkable success but for the most part this is all way too far out there for most people yet. Hopefully not you! It's been a long strange trip, but hop on the bus let's see where we end up.